Babayo – originated from the ancient nomadic tribe of the Fula people, who consider themselves the most beautiful people on this earth.
With a vision to become a dominant player and iconic brand in the luxury industry, bringing the world into our heritage and culture, Babayo was born in 2017. Babayo is a mid – high end clothing line made to create the perfect synergy between beauty, culture and fashion as it specializes in luxurious, statement pieces for women. The brand’s fashion is displayed through its couture (made to measure) and ready to wear lines brought to life by exquisite craftsmanship’s, uncompromised quality and intricately detailed glamour. We believe that cutting edge creativity is the starting point of every process. We plan to achieve this through curated dreamy experiences, telling stories about culture and heritage in the form of luxury, quality and statement pieces
To provide a dreamy experience, telling stories about culture and heritage in the form of luxury, quality and statement pieces.
To become a dominant player and iconic brand in the luxury industry, bringing the world to us while sharing our heritage to the world.
Economist turned fashion designer, Aisha Babayo Shehu is a Nigerian born designer based in Lagos, Nigeria. Before making her move into the creative industry, she worked in the oil and gas industry as a retailer. Realizing she could give something back creatively, Her love for business and fashion pushed her to start up her eponymous brand, merging her knowledge for both business and fashion. Inspired by her eccentric love for fine luxury, arts, boisterous friends, travel experiences and cultural heritage, she creates one of a kind designs that merge culture with contemporary fashion fit for the sophisticated, confident and graceful woman. Her aim is to continue to produce designs that resolutely declare their status as art while telling a story.